During my tenure at Blupax Pharma I Led creative projects and managed corporate branding strategy, ensuring alignment with business goals through close collaboration with sales and marketing teams.
- Managed corporate branding, budgeting, and art direction while supervising copywriters, vendors, and web properties.
- Directed the rebranding and launch of an e-commerce website, overseeing UI/UX design for enhanced user experience and top-tier quality standards; esulting in a 23% increase in online sales and a 31% uptick in user engagement.
- Managed multiple projects simultaneously, consistently delivering on time and within budget to enhance brand visibility and client engagement.
- Collaborated directly with management to translate their vision into actionable creative briefs, contributing to the company’s growth as a leading pharmaceutical distributor.
- Worked with marketing and sales teams to design targeted email campaigns using Adobe Creative Suite & Marketing Automation Tools, improving customer retention by 15%.
WEBSITE WORK
PRINT
EMAIL MARKETING
During my tenure at Blupax Pharma, I was responsible for developing the overall visual design and user experience for our new client- and e-commerce customer-facing website. This included ensuring a cohesive look and feel across all aspects of the platform while enhancing the UX for typical customer transactions. The website was built using the Odoo platform, which presented a steep learning curve, as I had no prior experience with Odoo and was professionally trained in WordPress. Despite this, I quickly adapted and successfully delivered a polished, user-friendly site.
During my time at Blupax Pharma, I was responsible for designing all customer-facing and internal materials, including flyers, tradeshow booths, postcards, and more. I handled the creation of all designs while ensuring they adhered to the brand guidelines, which I had originally developed, as well as aligning them with the specific theme or objective of each project. This comprehensive role allowed me to maintain brand consistency across all visual communications.
At Blupax Pharma, one of my primary responsibilities was managing customer outreach through email marketing campaigns. This included creating and executing campaigns for special promotions, sharing important company updates that impacted customers, announcing exciting news, and addressing product recalls and closures. I was responsible for developing the campaigns, designing them, and monitoring their performance using Google Analytics and Brevo, our email marketing platform.
By analyzing performance metrics, such as a consistent confirmed open rate of 33%, I regularly refined our strategies to maximize engagement. Our outreach efforts typically involved sending two emails per week, ensuring timely and relevant communication with our audience.
