During my role as Art Director at Onstream Media I led the creative direction for B2B telecommunications and webcasting projects, focusing on e-commerce and tradeshow initiatives to align visual strategies with
business goals.
- Managed corporate branding, budgeting, and art direction while supervising copywriters, vendors, and web properties.
- Directed large-scale tradeshows, producing visually compelling booth designs and marketing materials that generated increased leads.
- Created graphic art, illustrations, and infographics while ensuring brand consistency across all platforms.
- Implemented data-driven design improvements, optimizing web properties for cross-platform performance and increasing site traffic.
